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As new Sebastian line debuts in July.
May 12, 2008
By: TOM BRANNA
Editor
Procter & Gamble is set to launch a new Sebastian hair care range for salon professionals in July. To keep the 33-SKU line where it belongs, P&G, like John Paul Mitchell Systems before it, has embarked on an ambitious program to deter diversion. All salons that carry the new Sebastian products must sign a contract that said they would be pay a penalty if they diverted any products. “Susan Arnold [P&G vice chairman, Beauty & Health] was very supportive of us cleani...
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